Atmospheric Element Of Customer In Restaurant - Myassignmenthelp.Com

Question: Discuss about the Atmospheric Element Of Customer In Restaurant. Answer: INTRODUCTION Service industries depend a lot on the overall customer satisfaction index. The concept of service is reliant on the quality of the resources, which is driven by the customer satisfaction and desires (Wen 2015). The research proposes to understand the effects of different specifications of a restaurant on its customers. The research has been done on the students from Unitar University, and this will be helpful for restaurants to understand their customers in a better way. METHODOLOGY The five points of the Likert scale has been utilised 1=strongly disagree to 5=strongly agree (Joshi et al. 2015). The questionnaires have been set in that manner. In the list of appendices the demographic patterns and characteristics of the respondents has been listed. The sample size in the research is of 200 participants of various demography. SAMPLING AND DATA COLLECTION Sampling has been done randomly with the participants from Malaysia from the said university. Margin error in its main form is seen with a 5% of level of significance. Both methods of primary and secondary data collection are applied in the research. In the primary method structured questionnaires to respondents has been applied. Different literature reviews constitutes the secondary method. FINDINGS It has been found that the students from age group 20 to 25 years are the most frequent diners at the restaurants. A greater number of students from the post-graduate department were more likely to visit restaurants than their bachelors counterpart. It is seen that environment is the most important factor shaping customer turn up in the restaurants. Environment constitutes the physical properties of the restaurant (Ariffin, Bibon Abdullah 2017). The service quality in a restaurant is linked with the friendliness and helpfulness of the staff and the crew of the restaurant. Most of the students reasoned that they got bored of the regular food they got at their university campus and hostels. Trustworthiness is the least important factor in the selection process of restaurants. Good quality food is another important factor in selection process. RECOMMENDATIONS It is recommended for the restaurants that they always keep a fresh supply of quality food to cater to the youthful students who come here in search of good food. As it has been found that environment of the restaurant is very important in the selection process. Therefore, all the restaurant authorities should maintain well-designed, customised, neat and clean environment. The eateries should not discriminate among the various customers it serves, and the students should be served and catered in the same way, like the professional customers. REFERENCES Ariffin, H. F., Bibon, M. F., Abdullah, R. P. S. R., 2017. Restaurants atmospheric elements: what the customer wants.Journal of Asian behavioural studies,2(3), 85-94. Joshi, A., Kale, S., Chandel, S. and Pal, D.K., 2015. Likert scale: Explored and explained.British Journal of Applied Science Technology,7(4), p.396. Wen, H., 2015.Risk communication when serving customers with food allergies in restaurants in the United States. Kansas State University.